Microsoft Power Platform + Dynamics 365: Increase revenues, optimize efficiency, and reduce losses

For companies, maximizing efficiency and generating more revenue is a priority. Several technologies facilitate these goals. Discover the benefits of combining Microsoft Power Platform and Dynamics 365.

What’s Microsoft Power Platform?

Microsoft Power Platform is a tool belt that allows companies to analyze, accelerate, and automate their processes. So, you’ll find the famous: Power Apps, Power Automate, Power BI, Virtual Agent. In fact, these four tools give you the means to build your own solutions to accelerate your business.

What about Dynamics 365?

Everything is interconnected. The prebuilt Dynamics 365 applications (Sales, Marketing, Customer Service, etc.) are themselves built with the Power Platform. These applications allow you to quickly implement industry best practices to manage your business processes.

How does Dynamics 365 help you generate more revenue?

Dynamics 365 allows you to increase your revenue by simplifying your decision-making and reducing your workload. Whether it’s by helping you better focus your efforts on your leads or by automating your marketing processes, this Microsoft tool is a great ally to boost your revenues for these 3 reasons:

1. You’ll know where to invest your time to close more sales

Dynamics 365 allows you to close more sales and focus your efforts in the right places. For example, you could use Dynamics 365 Sales applications which allow you to:

Track your leads and potential sales
Qualify leads and prioritize them according to their potential revenue streams
Make evidence-based decisions in real time
Improve your sales team’s coaching and performances

This means that closing your sales will require less energy. You’ll identify opportunities to focus on more effectively.

2. You'll automate your marketing to increase your sales

Dynamics 365 also allows you to automate your marketing. Not only do you save time, but you also offer your leads a more personalized approach. Indeed, you’ll be able to carry out targeted advertising with a positive impact on your lead qualification rate.

3. You'll offer a better customer experience

You can automate responses when a potential customer asks you a question via email, based on your customer journey. Indeed, businesses that contact potential customers within an hour of their request are 7 times more likely to qualify them as a lead. For example, you could add a chatbot (virtual agent) on your website to offer immediate answers to your leads and increase your sales.

How to increase efficiency with the Power Platform?

Inefficiencies in your business processes can cost you 20% to 30% of your revenue each year. With the Power Automate tool, you can reduce your operating costs by optimizing your business processes, like automating tasks through workflow implementation. This allows you to automate most of the repetitive tasks in your organization via the Power Platform. Whether it’s approval processes or business processes, you can reduce time spent on administrative tasks by up to a staggering 50% and lower related operating costs. Here are two examples:

AI Builder – optimize your processes with artificial intelligence

AI Builder, the Power Platform’s artificial intelligence tool, can accelerate many business processes. For example, you could leverage automated detection of form content. If you’ve ever deposited a cheque at the new Caisses Desjardins ATMs, the process of reading the amount is based on the same technology. Similarly, the entire cycle of approval and tracking of these forms can be automated.

Centralize your data

Relying on a single system allows you to respond more quickly to customer and prospect requests. It’s particularly noticeable in the customer service department. Indeed, your team will be able to respond more efficiently to customers by viewing all relevant data in one place. That way, your employees will be able to handle more calls in one day. And you’ll reduce your costs.

How can you reduce your losses with Microsoft Power Platform and Dynamics 365?

In addition to increasing your sales and maximizing your efficiency, the Power Platform and Dynamics 365 tools can help you reduce your losses.

An application to track your equipment

For example, you could create a Power Apps application to track your company’s corporate hardware (mouses, laptops, etc.). It would allow you to know the real-time location of your equipment and limit related losses. This type of application is simple to create and can also be used by businesses renting equipment or installations.