Accelerating Access To Care With Automated Management System

Automation to speed up the validation process

When patients' access to their treatment depends on getting them to the medical community, acting quickly is crucial. In the pharmaceutical industry, the law requires a meticulous validation process for every new treatment marketing activity. But when that process depends on paper forms, the timelines can become very... very... long. By building an automated management system using Microsoft Power Platform tools, XRM Vision helped a major Canadian pharmaceutical company accelerate the commercialization of its treatments.

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Bringing pharmaceuticals to market in Canada: a laborious process  

Every year, pharmaceuticals from a major Canadian company improve the well-being of millions of patients. This pharmaceutical company regularly introduces new, more effective treatments for a variety of health problems.

Of course, being aware of new treatments can make all the difference for some patients. The challenge is that in Canada, it is forbidden to communicate therapeutic indications in direct advertising for any drug. This laboratory therefore has a department dedicated to organizing marketing activities to ensure compliance with current legislation. These events are an opportunity to present new treatments to healthcare professionals, who can prescribe them to patients. However, without an effective management system, the numerous validation procedures required to carry out these events can drag on.

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When paper gets in the way of efficiency  

The department dedicated to marketing activities was subject to significant legal responsibilities. But it was facing an even bigger challenge: validation of activities was entirely paper-based. Up to five coordinators were required to complete these forms, which traveled from office to office. In addition to long delays and errors, applications were being misplaced or lost altogether.  

This company needed to eliminate this inefficient exchange of paper documents, which offered no scalability. They also needed to automate the entire approval process and manage it electronically, while ensuring security at every step.

Despite previous attempts to improve the process, the company had been struggling for several years with a user adoption problem among its employees. It had lost count of the number of times it had tried to modernize with new platforms. As business needs grew and demands mounted, the success of future operations was at stake.  

Challenges Encountered:  

— Paper-based system with no scalability

— Long waiting times between each validation step

— Errors and missing information delaying the completion of the proces

— Forms frequently misplaced or lost

— Slower time to market for new pharmaceutical products

Strategy  

This lab was looking for a company that specialized in digital transformation to move away from a paper-based process. It also wanted to find a team that specialized in change management to help employees adapt to the new computerized system. It was important to find a partner that could tailor its approach to the specific business context of the pharmaceutical industry.

Objectives  

— Understand the legal constraints of the pharmaceutical industry

— Respect the deadlines and budget

— Facilitate the team's transition to an automated and electronic system

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Thanks to our expertise in the integration of innovative Microsoft technologies, we were able to meet each of our partner's needs.